NBA Game Length Changing?

I'm choosing to do my analysis on the NBA attempting to change their game lengths. Currently, games last 48 minutes, which usually translate to 2 1/2 hours. This goes on for 82 games of a regular season, plus the playoffs if the team makes it that far. An argument can be made for both sides of this attempt and social media has definitely had an impact on every detail of this change being available to the public.